1976: foundation of CHIMIE SAV, manufacturer of wood cleaning and restoration products for antique dealers and furniture dealers.
1982: creation of LES ANCIENS ÉBÉNISTES brand distributed in DIY stores.
1994: LES DÉCORATIVES brand dedicated to decorating was launched: special effect paint, first repositionable adhesive stencils.
2014: company taken over by the OCEINDE group.
2016: LES DÉCORATIVES undergo a transformation and become ID.
CREATIVE REVOLUTION: ID gives you the power to produce your own creative revolution: Change your interior and make this unique place your OWN! An audacious elegant and impertinent décor. There are no limits to your desires: Walls, ceilings, woodwork, furniture, floors, tiles… Everything can be painted.
Art of living, fashion and cultural heritage are an endless source of inspiration, the alchemy of the good life in France!
Be French: Proud of its inspiring and creative French origins, ID exports it collections to more than 20 countries.
The ID Group develops its own brands, as well as manufacturing retailer own-brands and subcontracting in a variety of areas: paints, cabinetmaking products and technical products.
Designers and chemical engineers work together to develop easy-to-use, aesthetic and functional products.
In SABLE D’ÉTÉ, ID's latest revolution, up to 80% of the formaldehydes have been eliminated, thus REDUCING INDOOR AIR POLLUTION. This sandy matt paint with a natural finish is ideal for living rooms and bedrooms.
The ID Group is a corporate citizen with an adapted solution to its customers' needs. Certified ISO 9001 and ISO 14001, the integrated management system is based on three fundamentals:
Innovation: quality high-performance products with a low environmental impact, that respect the regulations.
Competitiveness of the industrial tool, thanks to sustained investments and staff training within the scope of continuous improvement.
Internationalisation, with long-lasting, solid partnerships with customers and suppliers.